The History of Brunch

brunch at lincon plaza

Brunch; a term used from the 1890’s to describe the meal between breakfast and lunch. Guy Beringer first used the word in a Hunter’s Weekly post, titled: “Brunch: A Plea” in an aim to promote a lighter meal that most would enjoy on a Sunday and would promote good tempers and compelling conversion in a cheerful, social atmosphere.

Fast forward to 2019 and the term brunch is now often preceded with ‘bottomless’. Bottomless brunches are social favourite for many, due to the nature of endless Prosecco paired with a tasty meal and a great group of people. But, how did we get to this point? We take a brief look into how brunch got to be the cultural phenomenon it is today.

Back in the 1890’s, a brunch would consist of a gathering of people enjoying a spread of meats hunted early that day, stews, eggs, fruits and sweets. By the 1900’s brunch has begun reaching America and was a meal that most celebrities would enjoy as a late morning snack. The 1920’s saw the introduction of alcohol within the higher class. This period in history is notoriously known for the prohibition in America, so this really demonstrates the status of those enjoying the trend.

The brunch we all know and love today does not differ much from where the trend was in the 1980’s. Over the past 4 decades, brunch has been influenced by Sex in The City, The Hills and Gossip Girl. Watching upper-class American sweethearts on TV only influenced viewers to partake in this activity more.

Nowadays, brunch is a normalised social weekend activity that a lot of us are enjoying more regularly. We wouldn’t want our guests going without the option to brunch over a weekend stay with us and so we have our very own deal on offer, not only to guests but to everyone.

You can join us in Food Store between 11am – 4pm every weekend, to enjoy a brunch like no other. View our menu here.